{"id":4326,"date":"2026-02-01T14:39:45","date_gmt":"2026-02-01T20:39:45","guid":{"rendered":"https:\/\/lifetosuccess.com\/blog\/?post_type=product&p=4326"},"modified":"2026-02-01T14:39:46","modified_gmt":"2026-02-01T20:39:46","slug":"psycho-cybernetics-by-maxwell-maltz-self-image-success-classic","status":"publish","type":"product","link":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/","title":{"rendered":"Psycho-Cybernetics by Maxwell Maltz | Self-Image & Success Classic"},"content":{"rendered":"

Psycho-Cybernetics<\/b><\/span>, written by Dr. Maxwell Maltz<\/b><\/span>, is a foundational work in modern self-improvement and mindset psychology. Originally published in 1960, the book introduced the idea that the human brain operates like a goal-seeking mechanism, guided by self-image and belief systems.<\/p>\n

Drawing from Maltz\u2019s experience as a plastic surgeon and his observations of patient behavior, the book explains why external changes fail to create lasting results without internal alignment. The updated and expanded edition preserves the original principles while making them accessible to modern readers.<\/p>\n

Rather than focusing on motivation alone, Psycho-Cybernetics<\/i> provides practical mental techniques<\/b><\/span>, including visualization, belief correction, and habit reinforcement, to help readers change how they see themselves and, as a result, how they act and perform.<\/p>\n

This book has influenced generations of leaders, athletes, entrepreneurs, and personal development teachers and remains a cornerstone for understanding self-image, confidence, and goal-directed behavior<\/b><\/span>.<\/p>\n

What This Book Covers<\/b><\/h2>\n
    \n
  • \n

    The role of self-image in success and failure<\/p>\n<\/li>\n

  • \n

    How the mind functions as a goal-seeking system<\/p>\n<\/li>\n

  • \n

    Using visualization to improve performance<\/p>\n<\/li>\n

  • \n

    Eliminating emotional scars from past experiences<\/p>\n<\/li>\n

  • \n

    Replacing limiting beliefs with constructive thinking<\/p>\n<\/li>\n

  • \n

    Developing confidence through mental rehearsal<\/p>\n<\/li>\n

  • \n

    Aligning self-perception with desired outcomes<\/p>\n<\/li>\n<\/ul>\n

    Key Benefits<\/b><\/h2>\n
      \n
    • \n

      Foundational framework for self-image and performance<\/p>\n<\/li>\n

    • \n

      Practical techniques with lasting application<\/p>\n<\/li>\n

    • \n

      Improves confidence, focus, and emotional control<\/p>\n<\/li>\n

    • \n

      Relevant to business, sports, and personal growth<\/p>\n<\/li>\n

    • \n

      Complements habit, mindset, and execution systems<\/p>\n<\/li>\n<\/ul>\n

      Product Details<\/b><\/h2>\n
        \n
      • \n

        Author:<\/b><\/span> Maxwell Maltz, MD<\/p>\n<\/li>\n

      • \n

        Category:<\/b><\/span> Personal Development \/ Psychology \/ Self-Image<\/p>\n<\/li>\n

      • \n

        Language:<\/b> English<\/span><\/p>\n<\/li>\n

      • \n

        Edition:<\/b><\/span> Updated & Expanded<\/p>\n<\/li>\n

      • \n

        Original Publication:<\/b> 1960<\/span><\/p>\n<\/li>\n

      • \n

        Format:<\/b><\/span> Paperback \/ Hardcover \/ Kindle \/ Audio (availability may vary)<\/p>\n<\/li>\n<\/ul>\n

        As an Amazon Associate, we earn from qualifying purchases. Product details, availability, and pricing are subject to change.<\/i><\/i><\/p>\n

        Who This Book Is For<\/b><\/h2>\n

        This book is ideal for readers who want to change results by changing self-perception<\/b><\/span>. It is especially valuable for entrepreneurs, professionals, athletes, coaches, and individuals who understand that sustained success begins with identity, belief, and disciplined mental conditioning.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Psycho-Cybernetics<\/i> by Maxwell Maltz is a classic personal development book that explains how self-image shapes behavior, performance, and results. This updated and expanded edition presents practical techniques for improving confidence, goal achievement, and emotional well-being by reprogramming the mind.<\/p>\n","protected":false},"featured_media":4327,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false},"product_brand":[],"product_cat":[1915,1919,2083],"product_tag":[2053,2085,1934,1933,2084,2086,2087],"class_list":{"0":"post-4326","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-personal-development","7":"product_cat-personal-development-foundations","8":"product_cat-psychology-mindset","9":"product_tag-confidence-building","10":"product_tag-maxwell-maltz","11":"product_tag-mindset-books","12":"product_tag-personal-development-classics","13":"product_tag-psycho-cybernetics","14":"product_tag-self-image","15":"product_tag-visualization","17":"first","18":"instock","19":"shipping-taxable","20":"product-type-external"},"yoast_head":"\nPsycho-Cybernetics Book: Unlock Your Mind's Potential<\/title>\n<meta name=\"description\" content=\"Unlock your potential with the Psycho-Cybernetics book, a classic in self-improvement. Discover how self-image can shape your future!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psycho-Cybernetics by Maxwell Maltz | Self-Image & Success Classic\" \/>\n<meta property=\"og:description\" content=\"Unlock your potential with the Psycho-Cybernetics book, a classic in self-improvement. Discover how self-image can shape your future!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/\" \/>\n<meta property=\"og:site_name\" content=\"LifetoSuccess.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-01T20:39:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/lifetosuccess.com\/blog\/wp-content\/uploads\/2026\/02\/Psycho-Cybernetics-Updated-and-Expanded-by-Maxwell-Maltz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"667\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Price\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Availability\" \/>\n\t<meta name=\"twitter:data2\" content=\"In stock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/\",\"url\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/\",\"name\":\"Psycho-Cybernetics Book: Unlock Your Mind's Potential\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/lifetosuccess.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Psycho-Cybernetics-Updated-and-Expanded-by-Maxwell-Maltz.png?fit=667%2C1000&ssl=1\",\"datePublished\":\"2026-02-01T20:39:45+00:00\",\"dateModified\":\"2026-02-01T20:39:46+00:00\",\"description\":\"Unlock your potential with the Psycho-Cybernetics book, a classic in self-improvement. Discover how self-image can shape your future!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/lifetosuccess.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Psycho-Cybernetics-Updated-and-Expanded-by-Maxwell-Maltz.png?fit=667%2C1000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/lifetosuccess.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Psycho-Cybernetics-Updated-and-Expanded-by-Maxwell-Maltz.png?fit=667%2C1000&ssl=1\",\"width\":667,\"height\":1000,\"caption\":\"Psycho-Cybernetics by Maxwell Maltz | Self-Image & Success Classic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/shop\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Psycho-Cybernetics by Maxwell Maltz | Self-Image & Success Classic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/\",\"name\":\"LifetoSuccess.com\",\"description\":\"Success One Idea at a Time\",\"publisher\":{\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/#organization\",\"name\":\"LifetoSuccess.com, LLC\",\"url\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lifetosuccess.com\\\/blog\\\/product\\\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/lifetosuccess.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/LifetoSuccess.com-Logo-1-2.jpg?fit=1472%2C832&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/lifetosuccess.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/LifetoSuccess.com-Logo-1-2.jpg?fit=1472%2C832&ssl=1\",\"width\":1472,\"height\":832,\"caption\":\"LifetoSuccess.com, LLC\"}]}<\/script>\n<meta property=\"product:price:currency\" content=\"USD\" \/>\n<meta property=\"og:availability\" content=\"instock\" \/>\n<meta property=\"product:availability\" content=\"instock\" \/>\n<meta property=\"product:condition\" content=\"new\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Psycho-Cybernetics Book: Unlock Your Mind's Potential","description":"Unlock your potential with the Psycho-Cybernetics book, a classic in self-improvement. Discover how self-image can shape your future!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/","og_locale":"en_US","og_type":"article","og_title":"Psycho-Cybernetics by Maxwell Maltz | Self-Image & Success Classic","og_description":"Unlock your potential with the Psycho-Cybernetics book, a classic in self-improvement. Discover how self-image can shape your future!","og_url":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/","og_site_name":"LifetoSuccess.com","article_modified_time":"2026-02-01T20:39:46+00:00","og_image":[{"width":667,"height":1000,"url":"http:\/\/lifetosuccess.com\/blog\/wp-content\/uploads\/2026\/02\/Psycho-Cybernetics-Updated-and-Expanded-by-Maxwell-Maltz.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Price":"","Availability":"In stock"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/","url":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/","name":"Psycho-Cybernetics Book: Unlock Your Mind's Potential","isPartOf":{"@id":"https:\/\/lifetosuccess.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/#primaryimage"},"image":{"@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/lifetosuccess.com\/blog\/wp-content\/uploads\/2026\/02\/Psycho-Cybernetics-Updated-and-Expanded-by-Maxwell-Maltz.png?fit=667%2C1000&ssl=1","datePublished":"2026-02-01T20:39:45+00:00","dateModified":"2026-02-01T20:39:46+00:00","description":"Unlock your potential with the Psycho-Cybernetics book, a classic in self-improvement. Discover how self-image can shape your future!","breadcrumb":{"@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/#primaryimage","url":"https:\/\/i0.wp.com\/lifetosuccess.com\/blog\/wp-content\/uploads\/2026\/02\/Psycho-Cybernetics-Updated-and-Expanded-by-Maxwell-Maltz.png?fit=667%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/lifetosuccess.com\/blog\/wp-content\/uploads\/2026\/02\/Psycho-Cybernetics-Updated-and-Expanded-by-Maxwell-Maltz.png?fit=667%2C1000&ssl=1","width":667,"height":1000,"caption":"Psycho-Cybernetics by Maxwell Maltz | Self-Image & Success Classic"},{"@type":"BreadcrumbList","@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lifetosuccess.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/lifetosuccess.com\/blog\/shop\/"},{"@type":"ListItem","position":3,"name":"Psycho-Cybernetics by Maxwell Maltz | Self-Image & Success Classic"}]},{"@type":"WebSite","@id":"https:\/\/lifetosuccess.com\/blog\/#website","url":"https:\/\/lifetosuccess.com\/blog\/","name":"LifetoSuccess.com","description":"Success One Idea at a Time","publisher":{"@id":"https:\/\/lifetosuccess.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lifetosuccess.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/lifetosuccess.com\/blog\/#organization","name":"LifetoSuccess.com, LLC","url":"https:\/\/lifetosuccess.com\/blog\/","logo":{"@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/#local-main-organization-logo"},"image":{"@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lifetosuccess.com\/blog\/product\/psycho-cybernetics-by-maxwell-maltz-self-image-success-classic\/#local-main-organization-logo","url":"https:\/\/i0.wp.com\/lifetosuccess.com\/blog\/wp-content\/uploads\/2026\/01\/LifetoSuccess.com-Logo-1-2.jpg?fit=1472%2C832&ssl=1","contentUrl":"https:\/\/i0.wp.com\/lifetosuccess.com\/blog\/wp-content\/uploads\/2026\/01\/LifetoSuccess.com-Logo-1-2.jpg?fit=1472%2C832&ssl=1","width":1472,"height":832,"caption":"LifetoSuccess.com, LLC"}]},"product_price_currency":"USD","og_availability":"instock","product_availability":"instock","product_condition":"new"},"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/product\/4326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=4326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/media\/4327"}],"wp:attachment":[{"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=4326"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/product_brand?post=4326"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/product_cat?post=4326"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/lifetosuccess.com\/blog\/wp-json\/wp\/v2\/product_tag?post=4326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}