The major point to be considered while wishing to market the SEO service or a web design providing service is what is the right way to g about it. This is a question that has troubled many a company that is into providing these kinds of solutions. However, the situation is not as drastic as one imagines it to be if only one goes about it in the right manner. Join me as I take you through the following simple guide of how to market your SEO service by outsourcing it:
- Checklist: You need to look at the following aspects in close details. This is more like a preliminary analysis of the situation at hand on which you will go on to build your SEO service outsourcing technique
- Check if the SEO company that you have hired to tae care of your project has any plans on how thy would go about executing the same
- Check their professional qualifications and proper credentials
- Find out more about them through their website testimonials, previous clients, etc
- Check for authentic contact details like the physical address and location, authentic contact numbers, etc
- Find out what their charges for their services are like, and whether you can afford them. Also make sure you probe and find out whether they, at all, will spring hidden charges on you well after the project has started rolling.
- Ask them how much time are they willing to commit to your project and see if it suits you
- Try and see if they agree with you on questions of ethics as far as your project is concerned.
- Site Visitor Usability and SE Index: you will have to make sure of the following
- if your website is user friendly
- if your website is conducive to most search engines
- if the website can be navigated without too much difficulty
- if it has a clear cut site map
- if the website is easily searchable for any item that the visitor to that site might be looking for
- if it contains java script and framed pages
- Log file Analysis: this analysis entails the following checking
- the amount of time visitors spend on your pages
- if they leave in less then 10 seconds, you need to ask yourself why
- find out the pages most viewed
- find out the keywords most entered
- find out which search engine is most leading visitors onto your website
- find out the kind of error pages, if any, they encounter
- Keyword Analysis: analyze the keywords visitors enter so that you know what they are most looking for, in terms of
- if you are entering the right keywords
- the search volume for each of the keywords
- how effective are the keywords or the KEI (Keyword Effectiveness Index)
- the keyword sitemap
- the synonyms and variants of the keywords you wish to use
- SEO Analysis: this entails going slightly deeper than the original checklist and probing into the nature of competition you face from felloe SEO service providers. You also need to identify who these competitors are and what their modus operandi is. Find out
- the reasons why your competitors do better than your company
- how popular they are, where, and why
- if any On Page Factors need to be changed
- if your content is copyrighted
- do an ILQ (Income Link Quality) analysis
Having said that I would like to add that no matter what rules and regulations you set for yourself and others there is always scope for innovation. In case of providing SEO solutions you need to sustain the ranking that your website has reached over a period of 3 to 6 months. You can consider this the time frame in which you must exercise all our execution skills and also organization skills because considering the traffic you may get things can get rather complicated to handle after a while.